Translation Options for Your Website

We often get asked what the options are for translating a website. When determining which option works best for your business, it’s important to consider both the quality of the translation as well as the amount of work it takes to translate and maintain the text. Below you will find three options for creating a multilingual website.


Localization creates a geo-targeted microsite. This option gives you an enormous amount of control, but also requires a lot setup time. Localizations utilizes the user’s location to determine which language the page should be presented in. This allows you to choose how information and content are presented to each group and can be a great solution for businesses with a global reach.


  • Customized experience for each region
  • Provides targeted content
  • Control of translation quality


  • Time consuming – requires manual translation
  • Most expensive option 


Microsites allow developers to create alternate versions of pages in different languages. Plugins such as WPML (WordPress Multilingual), make this task much easier. These plugins use the browser’s preferred language to call the page that correlates. 


  • Uses browser’s preference to determine language
  • Control of translation quality
  • Can translate custom post types, widgets, menus, and more.


  • Time consuming – requires manual translation
  • Can be hard to manage with a lot of pages and multiple languages

Machine Translation

If time and resources are a factor, machine translation is most likely the best solution for you. Machine translations use plugins such as Google Translate to switch between languages at a click of a button. The limitation to this option is the translation quality. Most plugins do not allow you to edit the translation, but machine translations are getting better every year and are a great budget-friendly option.


  • Easy to set up
  • Easy for users to operate
  • Doesn’t require manual translation


  • Less accurate translation
  • Doesn’t allow for customization of the text

Hooville Website Design

This is the Hooville website redesign, we wanted to really make it engaging for the user by using plenty of images, patterns, and iconography. Our sites are fully mobile friendly to ensure anyone can get the information they need and have a great experience.

Hooville website desktop and mobile views | Tribu Digital Marketing

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A Look at How the Gaming Industry does UX/UI

What is UX/UI? A Quick Breakdown:

UX = User Experience. What decisions are made when interacting with an app. How does the app function?

UI =  User Interface. What kind of visuals are being used and how does that add value to the user’s journey through the product?

A website or app can look beautiful but be frustrating to use, or really easy to navigate but look unappealing. A balance of the two needs to be struck in order to have a more successful product that users are willing to use and ultimately rely on.

Why is it important?

We’ve all done it- gone to the app store on your mobile devices to look at something worth downloading only to find it has a whopping 1-star overall rating. Most of the time, the complaints are about usability or functionality. These users could be raving customers if only the app developers took the time to implement some UX/UI practices or design thinking.

UX/UI Practices in the Gaming World:

An industry who has rapidly incorporated and benefited from the value of UX/UI is gaming. The gaming industry is known for its Quality Assurance departments and the culture of testing (or sometimes lack of testing) products before they go out. It’s natural for them to adopt the practice of creating and testing interfaces when they have them in their own products and are constantly changing and updating them. Play can also follow a process similar to designing interactive applications. See how the following apps in the gaming industry entice and maintain their audience’s attention through good UX/UI practices and their room to grow.


Discord is a VOIP system that attracts around 130 million users. How? Their brand is fun, their service is reliable and their product is relatively easy to use while being attractive and customizable:

What they do well:

  • Private channels of chat that let you interact with your friends as well as Discord partners (pseudo-internet celebrities that the fan might otherwise not get contact with)
  • Customizable features like emotes, gifs and high res videos to send and receive from others
  • Fun branding and animations to go along with some functions

What they could improve:

  • The learning curve is a little high when first joining the app, not a clear place to start unless you already have friends using it
  • The overlay doesn’t always work on older games
  • No way to add potential friends you recently played with


Twitch is an app that lets you watch and stream games online while interacting with an audience of viewers.

What they do well:

  • Chat is fun to use and is unique depending on the channel you are on
  • Able to subscribe and change channels with ease
  • Super responsive, everything flexes no matter the size

What they can improve:

  • No real incentive to have friends or communicate with them
  • Some external add-ons are required to get the most out of the experience and sometimes they are unreliable


Steam is an app that lets you buy and review games, play games online with friends and has the potential for you to even publish your own games.

What they do right:

  • Vast library of games that are easily categorized
  • Active community that is able to upload and review games easily
  • Achievements and Badges for gaming “bragging rights”
  • Can launch any of your purchased or liked games through the app, benefitting from their overlay

What they could improve:

  • Voice chat system is unreliable and a pain to set up every time
  • Text chat system doesn’t maintain records and doesn’t have customization
  • Searching for friends can be frustrating if you don’t have their exact combination right is Activision/Blizzard’s app that hosts their online games and connects the people who play them.

What they do right:

  • Easy to digest information about each game’s updates and promotions
  • You can launch any of their games through the app
  • Information you need like News and Shopping are available through the app so you don’t need to visit any external websites

What they could improve:

  • Chat records don’t stay for long and can be easily missed
  • Phone version is only for chatting. It doesn’t have a way to access the other apps they provide all in one like the desktop version does.

Each of these apps are well designed, responsive and functional. They’ve also come a long way since their first iterations, showing us that it doesn’t have to be perfect and it never will be. We keep ideating, testing, integrating, and refining, pushing ideas and boundaries when we can, but ultimately it comes down to what works right now for our audiences. Cheers to the fellow designers, testers and users out there who are making good interactive design more necessary and delightful.

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5 Web Design Trends in 2019

We are over a month into 2019 and some exciting design trends are starting to emerge. I have searched my way through the internet and below are the top five trends I see developing throughout 2019.

More Video

Video content is nothing new, but what is new is how Google is indexing sites with video. Google is now ranking website with videos above standard sites. This is leading companies to spend more resources on video production. So be prepared to see not just more embedded videos, but also more video backgrounds and animations.

Abode Living uses background videos in their hero section to create a more young and active atmosphere.

Organic Design Elements

In an effort to ditch the monotonous geometric layouts of the past, designers are starting to incorporate more fluid shapes and lines. By utilizing these organic shapes, often pulling inspiration from nature and life, websites feel more approachable and in line with human nature.  

As we continue through 2019 the typical shapes designers have utilized (circles, squares, etc) will start to be replaced by more organic shapes and lines.

IOTA uses organic shapes and lines throughout their website to call attention to various headlines and images.

Retro Design

As we move past flat design, experimentation with nostalgic and retro designs are on the rise. The interesting thing about utilizing retro designs in websites is that it is often introducing the audience to those styles for the first time, making them appear “new”. I wouldn’t be surprised to find designers utilizing everything from vintage serif typefaces to color palettes from the 1980s. utilizes vintage typeface, ornate borders, and distressed textures to create a retro design.

Overlapping Elements

Another way designers are bringing more visual interest to websites in 2019 is through overlapping shapes. When done well, overlapping shapes can enhance the aesthetics of the page and create a clearer visual hierarchy. I suspect in 2019 designers will start experimenting with overlapping shapes to create a more 3-dimensional experience.

Beer N’ All uses overlapping shapes in their hero area to create more visual interest.

Adventurous Type

2018 may have been the renaissance of the of the serif font, but it seems 2019 is going to be about showing off our eccentric, more nostalgic side – at least for headlines. Even company’s that have gone for more minimalistic logos have opted to include bold fonts for headlines.

In contrast to their logotype, Abstract uses Vesterbro Black typeface for their headings.

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