, , , , , ,

The Alliance of American Football: 5 Great Decisions I’ve Liked

Football throw | Tribu Digital Marketing

Have you heard of the AAF (Alliance of American Football) yet? The AAF is a brand new spring developmental football league with 8 teams across the country, including San Antonio.

Through five weeks, the league has really impressed me. The on-field product is solid and quite entertaining. As a Texas Aggie, I enjoy seeing old A&M players suit up for a second chance at football fame.

As a marketer and “business of sports” guy, I’ve been paying closing attention to the league’s business decisions and analyzing if the league has what it takes to survive long-term.

Here are 5 business/marketing decisions of the AAF I’ve really liked. In next month’s blog, I’ll assess 5 decisions I haven’t liked. Enjoy.

5 Decisions I’ve Liked:

1) Choosing to have a franchise in San Antonio

Of course I’m biased, but selecting San Antonio as one of the league’s 8 inaugural franchise cities was a genius idea. With a lack of competing pro sports franchises, 1.51 million residents, and the beautiful Alamodome as a home, the AAF could not have selected a better city.

The proof is in the pudding – San Antonio leads the league in average attendance (28,516) by a significant margin.

2) Framing itself as an NFL partner

From the beginning, the AAF has clearly communicated itself as a partner to the NFL as opposed to a competing option. I can’t blame them.

The NFL is just leaps and bounds ahead in terms of infrastructure, money, fanbase, and prestige – it would be a fool’s errand to say otherwise. By clearly communicating this fact, fan expectations are lowered and folks can appreciate the league for what it is – a fun developmental football league during the spring.

3) Their logo design

Their logo just works. It’s fun, patriotic, and doesn’t take itself too seriously. It screams bone-crunching, hard-hitting gridiron fun.

4) Hiring top notch coaching talent

By landing big name coaching talent like Steve Spurrier (Florida, South Carolina), Mike Martz (St Louis Rams), Mike Singletary (San Francisco 49ers), and Rick Neuheisel (UCLA), the AAF immediately gained legitimacy in the minds of the media and fans as a league to be taken seriously.

5)  Reducing TV Commercial Breaks

Football commercial breaks are flat out brutal. In today’s “Netflix era,” having to sit through an NFL game’s onslaught of commercial breaks is a pain. The AAF has made it a point to dramatically reduce commercial interruptions.

The result? Games are nearly 30 minutes shorter than NFL games. I like that a lot.

I hope you enjoyed my brief breakdown of 5 AAF decisions I’ve liked. Stay tuned for next month’s blog – 5 decisions by the AAF I haven’t liked.

Photo Credit: The Alliance of American Football

Feeling inspired yet? Keep an eye out on our portfolio to see how we’re implementing these trends into our work here at Tribu!

Read About

Let’s Be Friends?

Tribe up your inbox and keep up with Tribu

More to Consider

1-Centro-Family-Pride-Day-Girl-T-shirt-With-Pride-Design-by-Tribu
Centro Family Pride Day, A Brave Space for Family – Design by Tribu
Portrait Of An Excited Young Blonde Girl Holding Laptop Computer
On Brand – Business Concept Turned Social
5 important metrics to track your campaigns’ performance

Meet the People

We work because we are passionate, and we thrive because of our collective experience. We’re fresh, hungry, humble and smart.

Services

Tribu lives at the intersection of award-winning design and branding + measurable digital marketing techniques.

See the work

Centro San Antonio
Manzanilla Sophia
Ballet San Antonio
Mint Competitors