Tags
Forbes
Forbes Agency Council
Human Approach to Branding
Sara Helmy
Tribu
share on social

CEO, Sara Helmy, Gets Article on Human Marketing Published in Forbes

The Tribe
Published
27 Jan 2017

Tribu’s CEO, Sara Helmy, was recently published in Forbes with her piece entitled “When a Campaign is Misunderstood, Try a More Human Approach.” Get her take on why a brand must be approachable and people-first to be successful.

Want the inside scoop?
Read the article
here.

Let's build a tribe together

Ideas, Ideas, Ideas

DESIGN
December 26, 2025

How We’re Making Sure Your Website Is Findable in the Age of AI Search

Search isn’t just happening on Google or Bing anymore. People are now asking questions in tools like ChatGPT, Google Gemini, and other AI-powered platforms

Learn More
DESIGN
December 22, 2025

How to Battle Ad Fatigue: Keeping Your Campaigns High-Performing

Ad fatigue hurting performance? Discover how to fix it with smarter creative rotation, targeting, and testing.

Learn More
DESIGN
December 18, 2025

Digital Ad Metrics: What CPC, CTR, CPA, and CVR Really Mean

Break down the most important digital advertising metrics and learn how CPC, CTR, CPA, and ROAS work together.

Learn More

Featured Work

We don’t just deliver - we make a difference.

Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.

See More
Drag to explore more