Tags
Forbes
Forbes Agency Council
Human Approach to Branding
Sara Helmy
Tribu
share on social

CEO, Sara Helmy, Gets Article on Human Marketing Published in Forbes

The Tribe
Published
27 Jan 2017

Tribu’s CEO, Sara Helmy, was recently published in Forbes with her piece entitled “When a Campaign is Misunderstood, Try a More Human Approach.” Get her take on why a brand must be approachable and people-first to be successful.

Want the inside scoop?
Read the article
here.

Let's build a tribe together

Talk to us Today

Ideas, Ideas, Ideas

DESIGN
September 18, 2026

Why Marketing Gets Harder When Everything Is A Priority

When every marketing idea becomes a priority, strategy gets scattered. Clearer priorities help businesses focus their budget, channels, and attention on what will actually move the business forward.

Learn More
DESIGN
September 11, 2026

Why Strong Relationships Make Better Creative Work

Great creative work depends on the people behind it. See how strong partner relationships, collaboration, and trust shape the way ideas move from a challenge to something everyone is proud to deliver.

Learn More
DESIGN
September 5, 2026

What Is Email A/B Testing and Why Does It Matter?

Email A/B testing replaces guesswork with real audience insights. See what to test, how to structure an effective experiment, and how to use the results to improve future campaigns.

Learn More

Featured Work

We don’t just deliver - we make a difference.

Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.

See More
Drag to explore more