Tags
Forbes
Forbes Agency Council
Human Approach to Branding
Sara Helmy
Tribu
share on social

CEO, Sara Helmy, Gets Article on Human Marketing Published in Forbes

The Tribe
Published
27 Jan 2017

Tribu’s CEO, Sara Helmy, was recently published in Forbes with her piece entitled “When a Campaign is Misunderstood, Try a More Human Approach.” Get her take on why a brand must be approachable and people-first to be successful.

Want the inside scoop?
Read the article
here.

Let's build a tribe together

Ideas, Ideas, Ideas

DESIGN
September 12, 2025

The Internet Is Obsessed with Nostalgia. Here’s How Brands Can Keep Up.

Nostalgia marketing taps into emotion to connect fast. Learn why it works, the risks to avoid, and how brands can use it with purpose.

Learn More
DESIGN
September 10, 2025

Custom Websites vs. Templates: How to Choose What Works for You

Learn the pros and cons of custom vs. template websites. Compare cost, speed, scalability, and design to find the right fit for your business.

Learn More
DESIGN
September 8, 2025

The Psychology of Collectibles: How Small Items Drive Big Sales

Discover how collectibles tap into human psychology to boost repeat sales and loyalty. Learn why small items like cards or toys drive big business impact.

Learn More

Featured Work

We don’t just deliver - we make a difference.

Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.

See More
Drag to explore more