Unless you can read consumers’ minds or correctly predict the future, there is no secret formula to becoming a successful business. But, if you are an innovative individual open to new solutions, and you have this list of SEO tips, you will be a step ahead in the game.
We are currently living in a world where website traffic is more crucial than ever before for businesses of all kinds. SEO in particular is one of the most critical factors that make the business world go round. With the continuance of COVID-19, and many consumers shifting solely to online browsing and shopping, the need for SEO has risen to an all-time high.
Many brands and businesses know (or think they know) that they need SEO as a way to understand and reach their consumers, but the question is the “how?”.
Are you Mobile-Friendly?
Did you know that as of August 2021, 83 percent of the U.S. population are mobile internet users?
Every year, people seem to spend more and more time on their mobile devices and tablets, yet many websites still are not designed to account for different types of screen sizes and load times – this is a critical mistake.
In 2019, Google introduced mobile-first indexing, meaning their search engine uses the mobile view of websites to determine their rank in search results. Mobile-friendly websites will typically outrank non-mobile-friendly sites in search results.
The average mobile load time is more than double that of desktop pages, so sites that optimize their websites for mobile traffic will be at an advantage. You can use a mobile-friendly test to determine how effective your mobile site is.
Images are crucial to ensuring that your content is more accessible, attractive, and engaging to your target audience, but they’re also equally important to SEO. Image optimization is easy to ignore initially, however, creating and delivering high-quality images in the ideal format, size, and resolution will ultimately increase user engagement. A few ways to optimize your images include:
- Use high-quality, unique, and relevant images.
- Optimize image file names; choosing the right file name is essential for your page SEO and ranking in image search results.
- Name the file with relevant, descriptive keywords to get the most SEO power.
- Use alternate tags; viewers may understand what a picture is about, but search engine crawlers still need clues. Without alternative text, search engines can’t index your image content accurately.
- A perfect alt tag provides context and helps visually impaired users too. Brand-relevant words can be included here to boost visibility.
Brands are the future of SEO. We’ve seen a recent shift in SEO to branding and authority. Ultimately, the more popular and authentic your brand comes across to consumers, the higher and more frequently Google will rank you within their search engine. E.A.T. stands for expertise, authority, and trust.
E.A.T. is a set of Google guidelines used to assess the quality of each search result. Google determines expertise based on the content level and not by what your website or organization is. To create “expert” content, you need to find what your audience is searching for and then meet and exceed their needs in the content you produce.
As your content is widely and consistently shared across social media and various platforms, you establish authority. While expertise and authority are factors that boost your rankings, they mean nothing without trust or reliability. This is where positive reviews and testimonials are going to help build that credibility.
When you implement these tips, analyze the results, optimize and make changes, and repeat, you will have unlocked the secret to traffic-driving SEO.
If you’re looking for a badass marketing team that can handle all of this SEO stuff for you, you know who to call.