Find Sara on “The Marketing Agency Leadership Podcast” chatting about Brand and Disruptive Growth with Host Rob Kischuk

A few weeks ago our CEO, Sara Helmy, had the joy of conversating with host, Rob Kischuk, on “The Marketing Agency Leadership Podcast”.

Find the episode, titled “Branding for Fast, Disruptive Growth” here.

You’ll hear Sara responding to some of Rob’s compelling questions on the future of Tribu, lessons learned in growing Tribu, and the industry in general.

Want to listen on Apple? Find it here.

Prefer Stitcher? Find it here.

Is in-house or an agency the right fit for you?

A huge part of branding your company is deciding whether you want to hire an in-house design team or a design agency. I will share my point of view as a Jr. Designer of what is like working on both ends of the spectrum.

In-house

Corporate In-House

My first role as a designer was at a medical university in San Antonio. My role was to design print and web collateral based on specific brand style guidelines. It was very easy to become familiar with the brand since the color, fonts, spacing, etc., always remain the same. You also get to learn all the ins and outs of the company. Many times, work was slow, and we used that time to brainstorm and come up with new ideas to market the creative department.

Start-up In-house

My second role as a designer was at a direct selling tea company. The owner hired a small team to help grow her company. I redesigned her brand including tea labels, stationery design, created the website, and I was responsible for all the photography that was needed for social media posts and the website. Unlike working for a corporate in-house, working for a start-up, there was less of a budget and I did not have a design team. As a result, everything design: I WAS THE GUY! I needed to be flexible and juggle multiple roles at once. 

Agency

Working at Tribu has given me an insight of how an agency operates and I have a few important points to make. I HAVE A TEAM!!! Tribu has a collaborative work environment. At times when I feel stuck, there is always someone that is willing to help out with creative ideas. In an Agency, work is very fast-paced. I’ve been doing work for multiple clients and unlike working for an in-house client, in a design agency, you get to explore more than one brand and have to become familiar with many industries. In an agency, a project is considered complete after many edits made by your peers and the client, while in-house, you get the last word and get to decide when the project is ready to be wrapped up. Finally, in-house, if a task is not finished, the client/owner can very easily push the due date back. In an agency, DEADLINES MUST BE MET and there is no pushing dates back. Missing a deadline would not only set the whole team back, but it would not be in the best interest of our partners.

So whether you want a team that knows the ins and outs of working in-house for your company, or if you prefer a design agency with a diverse portfolio, it really just depends on what you are looking for in your marketing efforts. Here at Tribu, I am happy to work for a team that strives for great results and aims to exceed our partners’ expectations. If hiring an agency it’s what’s best for your company, we have a whole tribe that would be excited to be an addition to your team.

Do you have a project in mind? Let us help you bring it to life!

Marketing New Hire vs Marketing Agency: Three Questions to Determine Where Your Budget is Best Spent

As a growing business, you’re always looking for ways to get the word out about your service or product. One of the most common ways to help increase brand awareness is by boosting your company’s marketing efforts. 

If you don’t have an established marketing department, you might consider creating a new marketing-related position within your company, such as a Marketing Director or Marketing Manager. You also might consider outsourcing your needs to a marketing agency. Both agencies and new hires have pros and cons to consider, but ask yourself these three questions to determine where your budget will be best spent. 

  1. What are your marketing needs?

Are you only looking for someone to manage your social media channels on a daily basis, or rather, a team who can overhaul your entire marketing strategy? Agencies are a resource that come to the table with diverse skills and expertise in a variety of different areas: pay-per-click advertising (PPC), search engine optimization (SEO), analytics, website design, branding, social media management, and more.

An agency also has the tools, platforms, and manpower to make the most out of all of your marketing efforts, which saves you time and money in the long run. Agencies have built up a knowledge base of experience with other companies and are able to provide a level of expertise that a single employee simply can’t produce.

  1. What is your timeline?

Depending on what your marketing goals are, specific timelines might be set in place for when you need (and expect) to see results. For example, your competitor has just invested in a full brand refresh. They’ve come out with a fresh new logo, a cutting-edge website, and brand new specials and offerings…so what’s your next move?

You could invest several months of time and research on posting a marketing-related job, conducting interviews, onboarding and training a new employee. You also could research and hire a marketing agency that could hit the ground running within a few days. The choice is yours! 

  1. What are your goals? 

Is your goal to increase revenue? Scale your brand? Increase brand awareness? Agencies can help save a lot of internal time and effort, allowing you to reach your goals in a timely manner. At Tribu, we work with our Tribe partners to establish SMART goals – goals that are specific, measurable, attainable, relevant, and timely. Each marketing initiative is aimed at tackling one of those goals, whether it be a long-term marketing campaign or a short-term email blast. Larger, more complex marketing initiatives will often require a team of specialists who can deliver results and help achieve company goals. 

While both new hires and agencies have advantages and disadvantages, full-service agencies can help companies achieve their marketing goals in a timely manner.

Do you have a project in mind? Let us help you bring it to life!