Three Reasons You Should Be Blogging For Your Business

Blogging is an important tool for your online marketing strategy for multiple reasons, but today we will highlight three of the biggies.

  1. Built-in Social Media Content

As a digital marketing agency, we understand the importance of having relevant, fresh content on our website. But, like any business, our clients’ work takes precedence and we sometimes struggle to market ourselves – you know, “the cobbler’s children have no shoes,” type deal. We have created an internal system to ensure we always have blog posts publishing, setting us up for success online, including social media. New blogs equal new content for social sharing, keeping us active and engaged with our followers.

  1. SEO’s Best Friend

Not only are blogs helpful with social media but having a consistent stream of new content on your website is super valuable when it comes to search engine optimization. SEO (search engine optimization) is the process of increasing the visibility of a website or a web page to users of a web search engine. Along with other tactics, blogging is extremely beneficial when it comes to search engines deeming your website as relevant. Who knows, you could become #1 in Google’s eyes.

  1. Highlight Your Expertise

And last but certainly not least, blogs are an opportunity to share your knowledge and position yourself as an expert in your field. Know of pain points people have within your industry? Write about them. Have small tips and tricks for your consumer? Write about them. Share your expertise so that when the time comes for your audience to take action, you’re top of mind.

Need help with your online presence? Reach out!

What Blogging Does For SEO

Blogging is a really popular buzz word in the marketing world right now, and when it comes to SEO [or Search Engine Optimization], it’s super hot. Blogging is a great tool to enhance your SEO efforts which in turn strengthens your SERP [or Search Engine Results Page] position. But why is this important and how does it work?

Google is the most popular search engine out there with 2.3 million Google searches every minute in 2016. This means businesses like yours have incredible potential to reach new audiences, but it also means there’s plenty of competition to be seen. Google is fiercely dedicated to providing the best experience for its searchers, so if you want Google to serve your content, it’s crucial that you play by the rules. Let’s break it down.

Back To Basics, What is SEO?

SEO is a combination of techniques that help increase your organic search visibility. In layman’s terms, SEO is how Google knows what results to show you when you enter a search.

For example, when I search, ‘Digital Marketing Agency San Antonio’, Tribu is listed as the fourth result behind two ‘Best of’ lists and a local competitor. We have a bit of work to do, but it’s a constant process that we’re happily [and transparently] tackling.

So how does blogging help you organically outrank your competitors?

Blogs Give Users What They’re Searching For

Regular blogging is a great way to ensure your visitors have a way to answer their questions. One of my favorite things about a blog is that it allows me to position a brand or company as a thought leader in that industry. The goal is to create fresh content that answers questions before the audience even knows they have them.

Opportunities to Build Backlinks

Backlinks are created when a site links to your site, much like I did with the Google fact in my second paragraph. Backlinks are crucial for SEO. Backlinks tell Google your site is a trusted source of popular information. Great blogs are full of useful information that others want to share with their audience, and when they do they create backlinks.

Fresh Content

It’s no secret that Google enjoys a fresh batch of content. While it’s difficult to constantly change the content on your website, fresh content is the norm with a blog. Posting once a week is a great place to start. After some time letting analytics gather around the blog’s activity, you can modify your posting schedule to best match what works for your audience.

Alt Text

Keywords are another hot subject in marketing right now. They help the Google ‘crawlers’ understand what is on your page and which user searches your content relates best to. Alt text is the text assigned to images in your blog. It provides another great opportunity to use a keyword or two to help Google understand what your content is about and choose to serve it over another source.

Builds a Larger Site [But Remember, It’s About Quality]

Before I dig into this point, it is important that I share with you that like most things in life, the value is in quality over quantity. Now with that being said, Google has proven to better rank a site that has more pages than one without. This has many factors to it: the site has be built smart, users must need and enjoy the content they interact with, it must be related to your purpose, I could go on. But what’s important here is that blogging gives you the opportunity to grow the depth of your site in an organized and strategic fashion.

Key Takeaways

What truly matters in the world of SEO is having fresh content that people engage with, trust and enjoy sharing. Blogs are a wonderful way to accomplish this. At Tribu, we know the power of a progressive blog schedule and offer it to our partners as a powerful tool for increasing SEO and ultimately reaching their goals.

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A Crash Course in Digital Marketing

Guest Blogger and Tribu Intern: Reed Hartman

I’ve been at Tribu now for a little less than a month, now. On my first day, I was immediately thrown into the fire and bombarded with information about the inbound methodology, the ins and outs of digital marketing, and Tribu’s philosophy regarding the subject.

Not having any prior exposure to marketing except for one class in high school, I was a stranger in a foreign land. But it didn’t take long for me to realize that what I would be doing here was on the cutting edge of the marketing world.

What is Digital Marketing?

We all know that having a website is an important part of business these days. Everyone lives online, and most people block out all other forms of advertising (billboards, fliers, commercials, etc.).

When a person has a problem, or needs some sort of service, they don’t turn to the phone book anymore, they turn to Google, immediately typing in a question or searching for something that they want. Don’t you want to be there for them instead of a competitor? It’s that simple.

Well, not exactly.

Sometimes, the more pages you have online (along with a myriad of other qualifications) means you have a larger chance of grabbing that person on the search page. Once you’ve got a prospective customer onto your website, you need content there to grab their attention.

Not just any old content, though. You need something that is relevant to what they’re searching for and written primarily for humans (not search robots).

How Do I Close the Deal?

After they read your blog, get to your homepage, or find your website, you want them to do something. You don’t want them to sit there and think “Great, now I know what I need to do.  I guess I’ll go Googling some more to see if I can find someone to do this for me.”

You need to give your lead an immediate opportunity to solve their problem. “Do you get headaches from fluorescent lights? Great! Come buy our light covers.”  “Are you looking for a place to keep your pet while you’re out of town for a couple weeks? Great! Come check out our dog boarding options.”

You can’t let your lead sit in the dark, wondering what to do next. You need the ability to present them with a solution to their problem, maybe one they didn’t even know they had, and give them the opportunity to correct that problem.

There. Now it’s that simple. You want an easy way to get customers into your business, but you also want a way to keep them there. In the digital age, you can’t let them fall through the cracks of search engines and Facebook posts. You need to take control of your company’s marketing strategy, and that’s what we do best.

Give us a call or send us an email. We’ll be glad to show you how we can expand your business and help you achieve your goals.

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Sources:

http://www.hubspot.com/inbound-marketing

http://en.wikipedia.org/wiki/Inbound_marketing

http://www.wearetribu.com

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Blogging Should be a Company-Wide Effort

Let me just start by saying this isn’t something I just feel passionately about as a blogger. I feel passionately about blogging as a marketer.  I’ve only just began perfecting my blogging craft this past year to be quite honest and what a shame. Had I been blogging regularly for the last 2 to 3 years, you would have had no trouble finding me today.

– Not me.

I’m a content strategist here at Tribu Marketing & Advertising. I chose this career not because I wanted to become a great writer, but because I wanted to become a better marketer. And although I’m not a writer by trade, here I am writing a blog on company time. Why? It’s a passion of mine to write remarkable content. But, that’s not the only thing motivating me.

Writing For Results

The reason its not only a passion for me is because I don’t just write for my own entertainment, I write because I want to see results. According to multiple sources on the internet, (including Google’s algorithm keeper Matt Cutts) anyone can increase traffic to their website through blogging. A recent report from inbound marketing software giants at Hubspot.com says:

“Companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.”

Thats 4 ish blogs per week. Imagine if your site cranked out 4 ish blogs per day? With every daily blog you publish, you’ve increased your chances of showing up in someones search results. Does this mean you have to blog multiple times per day in order to see results? No. But companies that do, get the most website traffic. More is always better, but you can start making an impact with twice per week. Write two remarkable blog articles per week, keyword optimize them, and share them across social media channels; see what happens.

Who Can Blog?

It doesn’t have to be Hemingway, or Fitzgerald worthy content in order for your website to get found. (Although that would be amazing) Your article shouldn’t sound like it was written by a robot either. Search engines can tell the difference. To a search engine, your article is either going to register as a useful article or a spam article. Your goal should be to help Google connect the right person with the right information. Start with something easy, and write about something you love. Help someone solve a problem on the internet. You can do that. In fact, anyone can. The best blogs that I’ve ever read have been comprised of subject matter from multiple authors. Fresh perspectives keep content coming, and most importantly, keep content fresh. Ask people in your organization to write 300 to 500 words on a subject of their choice (relevant to the company) and publish weekly. Do this, and your traffic, internet presence and sales will soar. Just for kicks, ill throw in another one:

“B2B companies that blog only 1-2X/month generate 70% more leads than those that don’t blog at all.”  -Hubspot.com

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