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Brand Design
Filtered blog tag page. Things we’re building, questioning, exploring, or just can’t stop thinking about. From brand strategy to bold creative, this is where we drop insights, trends, and straight-up thoughts from inside the tribe.

Grunge in Graphic Design: A Rebellious Revival of Raw Aesthetics
In the fast-paced world of graphic design, trends come and go, but some movements leave a mark on the creative landscape. One such iconic phenomenon is Grunge. Emerging from the underground music scene of the 1980s and 1990s, Grunge in graphic design is a rebellious revival of raw aesthetic that has since become a timeless inspiration for designers seeking to break free from traditional norms. In this blog post, we delve into the captivating origins of Grunge and its enduring influence on modern graphic design.

Integration of Visual Identity Into Instagram Grids
Some Instagram grids look like a collage of photos selected by throwing a dart at a wall while blindfolded. Others look like they've been carefully curated by Stuart Comer. I think it's safe to say that most brands and businesses would like to aim for the latter. It all starts with understanding what it takes to build a strong brand...

The Flattening: Why Brands Are Simplifying
Most people can remember where they were on the day they learned Mr. Pringle had undergone logo reconstructive surgery. Pringles, an iconic brand that had stayed firm in its visual identity for nearly 25 years, had decided to trim back on the decorative elements on its cans and move to a more minimal, simplistic direction...