Founded in 2011, by Sara S. Helmy, Tribu Creative exists to create Tribes for brands. We believe in digital marketing that doesn’t pollute the internet and in nurturing brands that truly resonate with the human heart. We work because we deeply enjoy what we do – we love business, we love creativity, and we love people.
Year founded by Sara Helmy
(She was 23)
Three Tribes (teams that serve our customers)
Industry Awards
Inc 5000 company (and notably, one of our Inc 5000 years was 2020).
We’ve been blessed to receive numerous awards for our work from notable industry organizations such as The American Advertising Federation, The American Marketing Association, The Academy of Interactive and Visual Arts, and more.
GOLD Addy 2019
San Antonio Celebrates 300 Years
SILVER W3 2021
Centro San Antonio Website
Silver Telly 2019
Hooville Enterprises "Welcome to Hooville" Video
Silver Addy 2016
Campaign “Meet Me at Trio"
Best of Print Addy 2015
City Of San Antonio - Poster Series
Inc 5000 in 2021
#2637
Silver W3 2017
Devils River Whiskey Website
Silver W3 2020
Pawhootz Pets Resort Website
Gold Addy 2018
Great Water Makes Great Whiskey
Special Judges Award Addy 2017
"Welcome to the Tribe" Package
Bronze Telly 2018
"FirstMark Credit" Video
Gold Addy 2013
Better Block San Antonio logo
GOLD W3 2018
J Fort Ranch Website
GOLD W3 2019
Aidia Individualized Care Website
GOLD W3 2015
Rebecca Creek Digital Advertising Social Media
Silver W3 2016
Travis Park Website
GoldW3 2019
C.H. Guenther & Son. Inc Pioneer Website
Gold Addy 2021
Centro San Antonio Website
Inc 5000 2020
2020 Honoree
GOLD Addy 2018
Campaign “Meet Me at Trio"
We build tribes for brands that inspire people to action. We work because we are passionate, and we thrive because of our collective experience.
While we can’t say the who in this one, we once restored one of your favorite grocery items from being forgotten to remembered and then frequently consumed again, we’ll give you a hint – you eat it every Thanksgiving. We did this by re-establishing a brand founded in the 1800s to relevance, particularly with Millennial consumers, by leveraging social media. When IRI data reported the brand as the number one consumed in the category, we were absolutely thrilled.
When craft whiskey, Devils River Whiskey, approached us slightly before their intended launch with nothing more than a bottle and a label we partnered up and hit the ground running. We all believed in the potential of the brand, and bringing it to life we did. We won numerous awards, but the best part was when Neilson reported their SKU as one of the fastest growing in Texas – despite having minor budgets in comparison to some of the larger players in the $9B space. Two years after our launch, Devils River Whiskey could be found in 33 states across America.
How do you celebrate a city’s 300th birthday? With Tribu! We proudly operated all the digital communications, including the rapid development of a comprehensive website for the City of San Antonio during its Tricentennial Celebration. We enjoyed collaborating with the City of New Orleans to trade influencers as they too, celebrated their 300th birthday. Live social media backstage with Pat Benautar as the whole City of San Antonio counted down to a new year was a great time as well.
We aren’t a PR agency, so most pick-ups are organically earned. Our work has been organically featured in outlets such as E! Entertainment News and The Economist. We once had a campaign go globally viral because we helped a man propose to his now-wife during a World Cup Commercial. The proposal commercial was humorous and straightforward, filmed entirely in a small apartment, but the ideas were ingenious and went so far.
Tribu started in a plastic manufacturing warehouse. At our inception, we had only $6,000 in our bank account. We worked for several years with gratitude for the space. It was worth it. In 2015 we purchased what is now the Tribu office. Believed to be built in the 1930s, our new space has been fully converted into offices but retains that home-like vibe and sits a short walk away from the famous San Antonio Pearl. The picture you see is the Tribe sharing a champagne toast on closing day.
Tribu lives at the intersection of award-winning design and branding + measurable digital marketing techniques.
We pride ourselves on being open-minded and excited to explore. We’re approachable and hope to chat with you.
We care to be easy and fun to work with and talk to. We’d love to hear your ideas, get to know your goals, and service you.
210.209.9209
hello@wearetribu.com
420 Milam
San Antonio, TX 78202
Stay up to date with the latest from our Tribe, celebrate achievements with us, and soak in new marketing insights.