About Tribu

Founded in 2011, by Sara S. Helmy, Tribu Creative exists to create Tribes for brands. We believe in digital marketing that doesn’t pollute the internet and in nurturing brands that truly resonate with the human heart. We work because we deeply enjoy what we do – we love business, we love creativity, and we love people.


Year founded by Sara Helmy
(She was 23)

Three Tribes (teams that serve our customers)


Industry Awards


Inc 5000 company (and notably, one of our Inc 5000 years was 2020).

Over 100+ Industry Awards

We’ve been blessed to receive numerous awards for our work from notable industry organizations such as The American Advertising Federation, The American Marketing Association, The Academy of Interactive and Visual Arts, and more.

Tribu Awards Mobile

GOLD Addy 2019
San Antonio Celebrates 300 Years

SILVER W3 2021
Centro San Antonio Website

Silver Telly 2019
Hooville Enterprises "Welcome to Hooville" Video

Silver Addy 2016
Campaign “Meet Me at Trio"

Best of Print Addy 2015
City Of San Antonio - Poster Series

Inc 5000 in 2021

Silver W3 2017
Devils River Whiskey Website

Silver W3 2020
Pawhootz Pets Resort Website

Gold Addy 2018
Great Water Makes Great Whiskey

Special Judges Award Addy 2017
"Welcome to the Tribe" Package

Bronze Telly 2018
"FirstMark Credit" Video

Gold Addy 2013
Better Block San Antonio logo

GOLD W3 2018
J Fort Ranch Website

GOLD W3 2019
Aidia Individualized Care Website

GOLD W3 2015
Rebecca Creek Digital Advertising Social Media

Silver W3 2016
Travis Park Website

GoldW3 2019
C.H. Guenther & Son. Inc Pioneer Website

Gold Addy 2021
Centro San Antonio Website

Inc 5000 2020
2020 Honoree

Tribu Awards Mobile

GOLD Addy 2018
Campaign “Meet Me at Trio"

The Tribe

We build tribes for brands that inspire people to action. We work because we are passionate, and we thrive because of our collective experience.





Sara Helmy
Visual Department Manager
Art Director
Graphic Designer
Solutions Consultant
Graphic Designer
Web Developer
Executive Administrator
Graphic Designer
Content Marketer
Web Designer
Graphic Designer
Digital Marketing
Yuyang (Liekkas)
Digital Media Buyer
Tribe Recruiter
Digital Marketer
Content Marketer
Content Marketer

Proud moments

Restoring Millennial Market Share to a Dying Brand in a Dying Category

While we can’t say the who in this one, we once restored one of your favorite grocery items from being forgotten to remembered and then frequently consumed again, we’ll give you a hint – you eat it every Thanksgiving. We did this by re-establishing a brand founded in the 1800s to relevance, particularly with Millennial consumers, by leveraging social media. When IRI data reported the brand as the number one consumed in the category, we were absolutely thrilled.

Proud moments

Breaking Records for the Fastest Gained Market Share for a New Liquor SKU

When craft whiskey, Devils River Whiskey, approached us slightly before their intended launch with nothing more than a bottle and a label we partnered up and hit the ground running. We all believed in the potential of the brand, and bringing it to life we did. We won numerous awards, but the best part was when Neilson reported their SKU as one of the fastest growing in Texas – despite having minor budgets in comparison to some of the larger players in the $9B space. Two years after our launch, Devils River Whiskey could be found in 33 states across America.

Proud moments

Helping The Alamo City Celebrate 300 Years

How do you celebrate a city’s 300th birthday? With Tribu! We proudly operated all the digital communications, including the rapid development of a comprehensive website for the City of San Antonio during its Tricentennial Celebration. We enjoyed collaborating with the City of New Orleans to trade influencers as they too, celebrated their 300th birthday. Live social media backstage with Pat Benautar as the whole City of San Antonio counted down to a new year was a great time as well.

Proud moments

The Places Our Work Has Been Featured

We aren’t a PR agency, so most pick-ups are organically earned. Our work has been organically featured in outlets such as E! Entertainment News and The Economist. We once had a campaign go globally viral because we helped a man propose to his now-wife during a World Cup Commercial. The proposal commercial was humorous and straightforward, filmed entirely in a small apartment, but the ideas were ingenious and went so far.

Proud moments

The Day We Purchased Our Home

Tribu started in a plastic manufacturing warehouse. At our inception, we had only $6,000 in our bank account. We worked for several years with gratitude for the space. It was worth it. In 2015 we purchased what is now the Tribu office. Believed to be built in the 1930s, our new space has been fully converted into offices but retains that home-like vibe and sits a short walk away from the famous San Antonio Pearl. The picture you see is the Tribe sharing a champagne toast on closing day.


Tribu lives at the intersection of award-winning design and branding + measurable digital marketing techniques.

See our Work

Super Sudz VIRAL Haunted Carwash
Texas Margarita Factory
Centro San Antonio
Manzanilla Sophia

Get in touch

We pride ourselves on being open-minded and excited to explore. We’re approachable and hope to chat with you.

Let’s Start a Conversation

We care to be easy and fun to work with and talk to. We’d love to hear your ideas, get to know your goals, and service you.

We hope to welcome you to the Tribe soon.

Join The Tribe