How Does An Advertising Man Find Inspiration?

Creativity is always a hot topic in advertisements. Creative advertising can help consumers remember or recall a brand or brand image in a very short time. However, there is a scene that men in advertising frequently run into. They are required to prepare a set of strategies within a limited time. Some people can rapidly produce a lot of creative advertising direction with a lot of evidence, while others can only draw inspiration from examples in their particular field. Some people always have great ideas while others can only find references. The way that one views life may contribute to creativity. Creativity comes from the everyday accumulation and understanding of the tiny things in life, not from brainstorming sessions. Many people in the advertising industry like to pay attention to all types of advertisements, for example, those you see on the street, like in shopping malls, and in subways. Street advertising is a broad term used to describe any kind of marketing campaign that uses advertising techniques to reach consumers when they are outside, away from their homes. It's also known as 'out of home' (OOH) advertising.

Street Advertising

Because these ads can go out live, it means that the customer has paid for the advertising idea, then as an advertising practitioner how do you view such ads? First of all, not all street advertising is worth understanding because it might only live up to brand expectations and cost nothing to the consumer. To interpret a street advertisement generally, three viewpoints might be used:

• First viewpoint: What is the main message of the advertisement? What does it say about the brand or product? Why did we approve this commercial?
• Second viewpoint: What is the advertiser getting from a professional point of view? What is the plan behind it? What new ideas does it give us?
• The third perspective to consider is from the consumer or passerby. Would this ad catch your attention if you saw it? Does it make you want to buy the product, or does it provide enough information?

Moreover, if you're interested in the campaign, you can follow its offline ads to learn about how it communicates on social media. This will help you practice your research skills, like competition research, market research, logical analysis, etc. Now, if you look at the world carefully you might find ideas that you never expected to find. Advertising is a form of creation too. You will have the best ideas and be most creative if you observe and express life, not if you stay in an office all day.