Managing the social media of Santikos Entertainment is a privilege I cherish every day. As one of San Antonio’s most historic and beloved brands, Santikos has grown into a quintessential Alamo [...]
In the world of consumer marketing, brand consistency is important – in marketing class, we’re told this fact over and over again. It’s marketing on a higher level – adding trust, [...]
Well, I am four months deep in this “content writer / creator” gig and it’s about time I unleash a stream-of-conscious confessional onto the general public. Four months of writing [...]
Much like life, marketing isn’t what it used to be. In the olden days, you used to be able to buy a T.V. ad, put a notice out in the paper, or get some air time on the radio, all in hopes that [...]
It seems like only yesterday that Coca-Cola came out with the greatest (or so they thought) invention of the last century: New Coke. It really wasn’t all that exciting or all that different from [...]
