At their core, the Escape Room San Antonio Tribe are risk-takers. When they came to us with the need for a new brand we knew we had to…
With 2019 coming to a close. I’ve been doing some reflecting on what my 2020 New Year’s resolution should be and I asked around…
Instagram stories are a brilliant tool for capturing consumers’ attention and encouraging them to take action with a simple swipe. Unlike regular ads on Facebook and Instagram feeds, Stories ads are full-screen, meaning there is not a single other distraction for a split few seconds.
Instagram users do have the option to skip your ad, so the window of opportunity to really capture their attention is brief – the first few seconds are crucial. Here are five examples of stories ads that clearly highlight their unique offers and call-to-action to persuade users to take action.
Ad Strengths: Vibrantly colored background and an animated call-to-action that imitates the action of a swipe up.
Alice + Olivia
Ad Strengths: Bright colors, bold font, and an exclusive offer.
The North Face
Ad Strengths: Compelling and creative messaging – “Don’t swipe right, swipe up”. 3-step interactive process.
Ad Strengths: Persuasive copy that highlights the simplicity and easiness of the call-to-action. An arrow that shows the direction in which you should swipe.
Ad Strengths: The human element, it looks like the model is looking right at you Also, the bright white call-to-action button against a darker background.
Ad strengths: ‘WIN’ in capital letters. Contests and giveaways capture attention easily.
Want to reduce your social media costs-per-action? Have a campaign landing page that you would like more traffic directed to? Consider Instagram Stories ads! Let’s partner up and talk about how we can help with your digital advertising needs.
If you followed the 2019 MLB World Series, chances are you saw this legendary moment:
— Bud Light (@budlight) October 28, 2019
Jeff Adams, a Washington Nationals fan, took a baseball to the chest during Game 5 of the World Series to save his two beers, which happened to be Bud Lights. The video went viral almost immediately. Fans were demanding that Adams receive free beer for life and
Bud Light’s social team rose to the occasion. Bud Light quickly began to search for the fan, in hopes of rewarding him for his dedication to the beer.
Within a few hours of the incident, Bud Light identified and contacted Adams. He received an all-expenses paid trip to Houston for Games 6 and 7. Bud Light even managed to design a shirt for Adams to proudly sport at Minute Maid Park, which you can actually purchase online.
The red carpet treatment didn’t stop there – Bud Light released not one, but two commercials featuring Adams after the Nationals won their first-ever World Series on Wednesday.
In a press release after the big game, Andy Goeler, a vice president for Bud Light, said: “This is the first time we’ve featured a Bud Light Fan in a nationally-televised commercial, and he’s the perfect guy to represent baseball and Bud Light fans across the country.”
Amidst the sea of million-dollar ads that take place during the World Series, Bud Light took advantage of four seconds (literally, four seconds) and was effectively able to steal the advertising spotlight for half of the World Series.
Bud’s social media team was active and responded to the event within a few minutes. The beer brand managed to piece together an advertising campaign within a couple of days that was authentic, exciting, and fun to watch, no matter what team you were cheering for.
The amount of buzz Bud Light was able to create off of an organic event is admirable. By staying alert and keeping an eye out on social platforms, Bud Light has been able to create one of the best-unplanned advertising campaigns of the year. Cheers to you, Bud Light.
Need help creating an awesome marketing campaign? Contact us!
1. It will set your business as an industry thought leader
Being in the business you’re in, already makes you super knowledge about what you are currently selling. Use this knowledge to your advantage by educating people on the challenges they might encounter that have to do with your business. This is your opportunity to influence a potential lead by providing them with free knowledge on a problem they are facing. Doing so, will impact a person when they are ready to make a purchasing decision. In other words, if your business helped a user with their searching, it is likely that they will think about your brand because of how you made them feel when they were in need for a solution. Given that your brand has a strong identity and great product/service, you have a pretty high percentage rate of converting that lead when the times come.
2. Generating different types of content all over the web will affect your SEO ranking on Google in a good way! (if and only if the content is accurate, authentic and optimized)
You can educate people in many different forms. Some examples include blogging (just like what I’m doing now), video, graphics, webinars, or even eBooks. Utilizing these tools to publish content just like a media company will bring massive amounts of value to people on the web looking for answers to pertaining to your industry. In addition, it will aid your Google overall ranking making you more visible to prospects. Accurately placing and publishing content will be recognized by Google and it will pay off in the long run.
3. Expand your brand awareness and message
The more you post, the more opportunity you have for someone to notice your brand. But do not mix this up, with over posting. What I mean by that is, posting significant amounts of content that bring little to no value to an end user. With that being said, it is okay to post as much content as you want, as long as it is engaging, informative, and something that whoever you are trying to reach will find valuable. If correctly executed, your brand should have a massive online library of available resources to potential, current, and past customers. Ultimately, aiding your brand messaging and presence in your online community and maybe even other communities (if you have collaborated).
4. Strategically published content will embody an inbound marketing approach that will help your business grow. As your business grows, your revenue grows too!
Without even knowing it (or maybe you do), treating your business like a media company and consistently publishing content will embrace what’s called an “inbound marketing strategy”. This strategy is a unique approach that looks to move consumers through an ongoing process of attracting, engaging, and delighting. Now that you know, embracing an inbound marketing strategy to your business plan will make it that much more effective.
Do you have a project in mind? Let us help you bring it to life!
I’ve started planning my wedding. Yay! Which means I’ve been intensely researching venues, vendors, dresses and more. But, what I’ve noticed recently is that I’ve been doing the majority of my search on Instagram, not even visiting the websites of these people and places.
As a marketer, it caught my interest. How many other people are doing research this way? How influential is Instagram in decision-making – not just in the wedding industry but in retail, e-commerce, etc.? Is Instagram the New Google for these products & services?
Fact: Eight of the top 15 most followed brands on Instagram are in the business of retail.
Instagram is playing a whole new role in how we find brands. Content appears in real-time, giving users the most recent information on a brand or product to make better decisions. We like that! Hashtags also allow you to find specific content quickly, and searching by location can find places near you. Instagram is also just an amazing place for inspo and ideas. That’s genius for the wedding industry and beyond!
Another part of Instagram is its visual context. The platform gives us an idea of the life we’d live if we could have certain things – another word for it is FOMO (Fear of Missing Out). Seeing a product or idea in the context of a real-life setting helps us picture it in our lives. User-generated content (UGC) also adds a deeper layer to this – making us really want products or services for ourselves that other people have. That venue, that dress, etc….
Search on Instagram generates a huge amount of brand visibility and eventually trust. Here are a couple of tools you can use to make sure your Instagram is bride-worthy:
- Hashtags – Help curate content into streams that are easily searchable
- Stories – You can use the swipe up feature to send users to specific destinations
- Saved Photos – Strong photography is key here, so people will want to save down your images into folders they can reference later. The “Pinterest Effect” as I like to call it.
- Personality – People want to work with cool people who match their style. Show some personality and your values on Instagram too.
- Tagging – Tag vendors, partners, media, influencers, etc., so your content can then show up on their profile, as well as lends credibility back to you.
- Location Check-Ins – Helps people find you who are searching for your services around your location
Instagram has been amazing for my wedding planning research! I found my dream venue there first! This idea could work for your brand too. Reach out to Tribu to make your Instagram totally bride-worthy.
Blogging is an important tool for your online marketing strategy for multiple reasons, but today we will highlight three of the biggies.
- Built-in Social Media Content
As a digital marketing agency, we understand the importance of having relevant, fresh content on our website. But, like any business, our clients’ work takes precedence and we sometimes struggle to market ourselves – you know, “the cobbler’s children have no shoes,” type deal. We have created an internal system to ensure we always have blog posts publishing, setting us up for success online, including social media. New blogs equal new content for social sharing, keeping us active and engaged with our followers.
- SEO’s Best Friend
Not only are blogs helpful with social media but having a consistent stream of new content on your website is super valuable when it comes to search engine optimization. SEO (search engine optimization) is the process of increasing the visibility of a website or a web page to users of a web search engine. Along with other tactics, blogging is extremely beneficial when it comes to search engines deeming your website as relevant. Who knows, you could become #1 in Google’s eyes.
- Highlight Your Expertise
And last but certainly not least, blogs are an opportunity to share your knowledge and position yourself as an expert in your field. Know of pain points people have within your industry? Write about them. Have small tips and tricks for your consumer? Write about them. Share your expertise so that when the time comes for your audience to take action, you’re top of mind.
Need help with your online presence? Reach out!
On April 4, I had the great pleasure of being a speaker on the PRSA Social Media Tips & Tricks Panel to share my social media expertise on behalf of Tribu. Below are a few major takeaways from the panel’s speakers that might help businesses with their social media questions.
- Build a social media strategy. Make sure you plan out your social media effectively, including having conversations about your organization’s goals, objectives, target audience, budget, campaign ideas and truly deciding if social media (or any other channels) is the right fit for your business. Sometimes, it’s not – and that’s totally cool.
- Understand what it takes to manage social effectively. This can be a lot of work, so please make sure you have the staff, resources and knowledge to kick serious booty. Please keep up-to-date on best practices – there’s plenty of reading material out there – and understand that you may need to have an organic and paid approach to reach your goals.
- Know a couple good secrets. A few strong tips from the panelists:
- Only post once a day on each channel. Any more and you’re competing with yourself.
- What might be right for another brand or competitor might not be right for you and that’s ok. Don’t be so focused on others or what is hot all the time.
- Use content buckets that really bring value to your consumers. Yelling “buy my product” can most likely give people negative thoughts about you. Think of ways you can put yourself in their shoes, provide value and then make the sell.
- Try to have an ad budget, even if it’s small. And guess what? There’s more to social media than just boosting posts. There are so many paid ad objectives that a business can use to reach their macro goals. This info is available for free through Facebook, so you can read up and pick which is best for you. Test it. Love it. Kill it.
I hope that’s helpful for you! And, if you don’t want to do it yourself and would love a committed partner to help you with social media, Tribu’s got your back. Give us a call!
We Have School Spirit, Yes We Do!
It’s back to school season and we’re showing some school pride with alumni t-shirts for Texas A&M Corpus Christi!
Recently we were put to the challenge to design fun and spirited alumni t-shirts. Rules on this design challenge? There are no rules. We had the freedom to create these t-shirts to best help them fly off the shelves and inspire pride.
POP QUIZ: Which Tribe member is an Islander alumni?
ANSWER: Our very own CEO – Sara Helmy
Have a fun design project you need help with? Drop us a line, we love getting creative.