Personifying Your Brand

The anticipated collaboration, Adidas x Ivy Park, finally dropped, and trust me Beyonce did her thing. Brand collaborations with music artists are far from uncommon. It works and here’s why!

In the music industry, the product is the music itself, whether it be an album or a single. But the brand is the artist. Fans don’t even have to love the music but because of their strong brand loyalty, they’ll support their favorite artist. 

This brand loyalty is the same reason artist are able to take on other brand partnerships. Companies like Adidas, Beats, and Canon don’t partner with an artist because of their talent but because they know their fan base is so loyal that they will support the partnership and buy their products. 

Now you may be thinking, I don’t own a sports team or record label… how do I do this for my brand? Create a mascot. Take a look at how other industries have done this for years. I bet you know these brands so well I don’t even have to tell you where they are from. And guess what? That’s what makes them genius. Without a catchy jingle or clever tagline, you’re already thinking about their product. 

 

Coyote & the Spurs

Okay maybe, I’m biased with this example as a San Antonio native (#GoSpursGo). But seriously if you ever saw the Coyote outside the Spurs Arena you’d recognize those green eyes and mischievous personality as Coyote!

 

Kernel Sanders & KFC

KFC has even transformed this cartoon graphic to a real-life actor for commercials.  

 

Gecko & GEICO

Who doesn’t want to save 5% or more on anything? This friendly lizard makes insurance simple and approachable.

Tony the Tiger and Kellogg’s Frosted Flakes

Who doesn’t love this G-R-REAT! Example? While they weren’t my favorite cereal growing up, I could appreciate Tony as a likable motivation tiger. 

These examples are just the tip of the iceberg. Mascots help you personify your brand, allowing your audience to connect with your business on a personal level.

Interested in bringing your brand to life? Let’s collab!

Let’s GROW Together in 2020 – digital marketing trends you should be using to grow your biz this year

Digital marketing trends you should be using to grow your biz this year.

The New Year is finally upon us, and as 2020 sets in, everyone is scrambling to put together their 2020 goals.

Usually, organizations take the time to set their growth goals for the new year, but few companies actually plan out the steps that need to be taken to achieve these goals. Whether it’s increasing revenue, expanding brand awareness, growing your team, or something else, we know your business is focused on making 2020 the best year yet.

As a way to ring in the New Year, Tribu has created a video series dedicated to helping you boost your digital marketing game to meet your 2020 goals.

Check out our first-ever video series, Grow 2020. Each video will be a quick, 3-minute video about a digital marketing trend your company should be exploring in 2020.

Check out this Video

Keep your eyes on our blog to see the next video – these tips will help take your business to the next level. If you’re interested in learning more information about how digital marketing can help you grow your business this year, let’s get connected.

Looking to grow in 2020? Let’s talk!

Beer > Baseball: How Bud Light won the World Series

If you followed the 2019 MLB World Series, chances are you saw this legendary moment:

Jeff Adams, a Washington Nationals fan, took a baseball to the chest during Game 5 of the World Series to save his two beers, which happened to be Bud Lights. The video went viral almost immediately. Fans were demanding that Adams receive free beer for life and 

Bud Light’s social team rose to the occasion. Bud Light quickly began to search for the fan, in hopes of rewarding him for his dedication to the beer.

Within a few hours of the incident, Bud Light identified and contacted Adams. He received an all-expenses paid trip to Houston for Games 6 and 7. Bud Light even managed to design a shirt for Adams to proudly sport at Minute Maid Park, which you can actually purchase online.

The red carpet treatment didn’t stop there – Bud Light released not one, but two commercials featuring Adams after the Nationals won their first-ever World Series on Wednesday.

In a press release after the big game, Andy Goeler, a vice president for Bud Light, said: “This is the first time we’ve featured a Bud Light Fan in a nationally-televised commercial, and he’s the perfect guy to represent baseball and Bud Light fans across the country.”

So what?

Amidst the sea of million-dollar ads that take place during the World Series, Bud Light took advantage of four seconds (literally, four seconds) and was effectively able to steal the advertising spotlight for half of the World Series. 

Bud’s social media team was active and responded to the event within a few minutes. The beer brand managed to piece together an advertising campaign within a couple of days that was authentic, exciting, and fun to watch, no matter what team you were cheering for.

The amount of buzz Bud Light was able to create off of an organic event is admirable. By staying alert and keeping an eye out on social platforms, Bud Light has been able to create one of the best-unplanned advertising campaigns of the year. Cheers to you, Bud Light.

Need help creating an awesome marketing campaign? Contact us!

4 Reasons Why Treating Your Business Like a Media Company Will Help You Grow

1. It will set your business as an industry thought leader

Being in the business you’re in, already makes you super knowledge about what you are currently selling. Use this knowledge to your advantage by educating people on the challenges they might encounter that have to do with your business. This is your opportunity to influence a potential lead by providing them with free knowledge on a problem they are facing. Doing so, will impact a person when they are ready to make a purchasing decision. In other words, if your business helped a user with their searching, it is likely that they will think about your brand because of how you made them feel when they were in need for a solution. Given that your brand has a strong identity and great product/service, you have a pretty high percentage rate of converting that lead when the times come.

2. Generating different types of content all over the web will affect your SEO ranking on Google in a good way! (if and only if the content is accurate, authentic and optimized)

You can educate people in many different forms. Some examples include blogging (just like what I’m doing now), video, graphics, webinars, or even eBooks. Utilizing these tools to publish content just like a media company will bring massive amounts of value to people on the web looking for answers to pertaining to your industry. In addition, it will aid your Google overall ranking making you more visible to prospects. Accurately placing and publishing content will be recognized by Google and it will pay off in the long run.

3. Expand your brand awareness and message

The more you post, the more opportunity you have for someone to notice your brand. But do not mix this up, with over posting. What I mean by that is, posting significant amounts of content that bring little to no value to an end user. With that being said, it is okay to post as much content as you want, as long as it is engaging, informative, and something that whoever you are trying to reach will find valuable. If correctly executed, your brand should have a massive online library of available resources to potential, current, and past customers. Ultimately, aiding your brand messaging and presence in your online community and maybe even other communities (if you have collaborated).

4. Strategically published content will embody an inbound marketing approach that will help your business grow. As your business grows, your revenue grows too!

Without even knowing it (or maybe you do), treating your business like a media company and consistently publishing content will embrace what’s called an “inbound marketing strategy”. This strategy is a unique approach that looks to move consumers through an ongoing process of attracting, engaging, and delighting. Now that you know, embracing an inbound marketing strategy to your business plan will make it that much more effective.

Do you have a project in mind? Let us help you bring it to life!

It’s Pumpkin Spice Latte season: why Starbucks’ use of seasonal campaigns are so effective

As temperatures start to drop and excitement for the holiday season starts to rise, fall enthusiasts around the world have one thing on their mind:

Pumpkin. Spice. Lattes.

The fall flavor has been around since 2003 and was curated by Peter Dukes, the director of espresso Americas for Starbucks at the time. Since its inception, the Pumpkin Spice Latte (or PSL) has become Starbucks’ most popular seasonal beverage of all time. The beverage is available in over 50 countries and generates over $100 million in revenue for the coffee chain each fall. 

With a PSL Twitter profile, Instagram page, branded hashtags, and memorable social campaigns, Starbucks has slowly yet powerfully created a cult following around ‘Fall’s Official Beverage.’ 

The Release

Starbucks plays on consumers’ thirst for fall when generating hype around the release date. Each year, Pumpkin Spice Lattes are released on a new date. In 2014, Starbucks engaged their fans in an online scavenger hunt; winners were able to get their hands on the drink a few days pre-release. In 2018, a release date was sent out through a top-secret, Starbucks-managed Facebook group, the Leaf Rakers Society. This year, the drink was released on August 27, the earliest release date in Starbucks history. 

By only offering the drink a few months out of the year, Starbucks is able to drive big revenue in a short amount of time. Since it’s a “featured item,” the Pumpkin Spice Latte appears to be scarce and only seasonally accessible, when in reality, pumpkin flavored drinks can (and should) be enjoyed year round. #PumpkinSpiceForLife.

The Chain Reaction 

Hundreds of other pumpkin spice products have hit the shelves since 2011, following closely in Starbucks’ footsteps. Pumpkin spice bracelets, cream cheese, whey powder, yogurt, and dog treats are just a few of the different products that have attempted to hop on the PSL bandwagon.

Since the PSL release in 2003, overall pumpkin-flavored product sales has skyrocketed. Data shows pumpkin-inspired sales have been up 80%. Other products, such as frozen goods, yogurts, baked breads, and ciders have benefitted from pumpkin’s newfound popularity. 

Consumers also love the aesthetic that goes along with both fall and pumpkins. PSL fans around the world post millions of pictures on social media, hyping up the drink and prolonging its popularity. 

Starbucks has crafted a brand association to an entire flavor of products in a way other brands could only dream. They’ve brilliantly gone off of psychological research that finds pumpkin and cinnamon flavors are commonly associated with Thanksgiving and other holidays, which consumers naturally associate with happy memories. The coffee chain continues to capitalize on nostalgia to drive PSL sales, and guess what? It’s working. 

Text Marketing – The Benefits and Why You Should Utilize It In Your Campaigns

Launching a new product or service? Have an exciting business update? Got a promo code or a special offer you can provide for your audience? What better way to get the word out than a text, where the recipient will receive an instant notification on their phone. 

Here are just a few reasons why you should incorporate text marketing into your campaigns. 

  1. Fast Announcements

When it comes to text marketing, there is very little prep time. You don’t have to wait on print materials or approvals from the service provider – you can write a short announcement, attach a website link if needed, and hit that send button with no regrets. 

  1. There’s Less Competition

Unlike emails that can get lost in cluttered inboxes and digital advertisements that have to go up against competitors with bigger budgets, text marketing is an advertising method that allows you to capture more attention from your audience.

  1. Higher Open Rate Than Emails

According to Campaign Monitor, Text Marketing has a whopping 98% average open rate, compared to just 20% from Email Marketing. However, this does not mean one method should be chosen over another. Each with their own benefits, both emails and texts can work together to create a strong, comprehensive campaign.

  1. Flexible Payment Options

Most Text marketing services, such as SlickText or EZtext, offer flexible pricing plans. You can either pay as you go, subscribe to a monthly. With certain services such as Slicktext, there is also the option for you to upgrade and downgrade your plan as you see fit. 

  1. High Return on Investment

Because there is very little prep time and the open rate is so high, text marketing allows for a fast turnaround and a strong return on investment. It’s a cost-effective strategy for you to get your marketing message out to your audience, quickly and cheaply. 

Here at Tribu, we can take care of all of your text marketing needs. Need help with your comprehensive marketing campaign? Reach out today!