7 Brands Doing Marketing Right During COVID-19

As marketers, we’re well aware of the need for advertising– for big brands, ads can be one of the best ways to communicate a company’s message on a wide scale. Of course, running advertisements can be tricky during major global events like the COVID-19 crisis. Customers are scared, and most don’t appreciate being blatantly sold to during a time of social and financial uncertainty. The majority of the brands we’ve seen handle this unprecedented moment with grace and ease have almost entirely taken themselves out of the equation, choosing to use their advertisements as a way to publicize the company’s stance and steps they’re taking to provide aid and support to people in need. Here are some of the best COVID-19 ads we’ve seen:

Apple:

pple’s Creativity Goes On ad features celebrities like John Krasinski and Oprah alongside heartwarming footage and images of real people going about their creative endeavors while remaining at home. The ad strikes an encouraging and positive tone while still feeling genuine

 

Dove:

Dove’s Courage is Beautiful ad showcases the names and images of real frontline healthcare workers, highlighting their strength and courage in the face of adversity. The ad is striking and attention-grabbing, and closes with a note stating that Dove is donating to the organization Direct Relief to support the very healthcare workers the advertisement highlights.

 

Uber

Uber’s Thank You for Not Riding ad is unique in that it encourages people to stop using their service. Featuring footage of people remaining home and empty streets, this ad remains touching and genuine while still serving as a reminder to stay home and follow social distancing rules.

 

Burger King

Burger King’s Stay Home of the Whopper is the only ad on this list that is still promoting a product. However, the video has been received favorably online because it stays true to the brand’s goofy nature while simultaneously sharing a reminder to stay home and promoting Burger King’s decision to donate Whoppers to nurses across the country.

Boston Globe

This advertisement, entitled Boston is Still Running, serves as a love letter to the city of Boston, featuring arresting photos and videos taken by Globe staff of the empty city. Narrated by hometown hero John Krasinski, the ad emphasizes the city’s patriotic spirit by urging them to do the right thing for their country and follow safety guidelines.

Google

Google’s When There’s Help, There’s Hope video utilizes their standard ad format of layering Google searches over photographs and videos of real people. The video is uplifting and hopeful, and has a genuine feel that resonates with viewers. The company also put out a series of additional videos thanking parents, healthcare workers, and teachers, each ending with a description of actions Google is taking to support those groups.

 

Postmates

Postmates’ Order Local video features a variety of celebrities listing their favorite restaurants in Los Angeles and urging viewers to join them in supporting local restaurants during a time of financial difficulty, allowing Postmates to uplift an industry without which it could not operate.

While all of these ads are, of course, unique to the brand that created them, they do have a few common threads: 1) using celebrities as a way to connect with the general public even more, 2) sharing an uplifting or supportive message, and 3) avoiding a direct sales pitch for their products. Ultimately, a strong brand knows how to deliver messaging that uplifts and comforts its consumers, and understands that intent and timing is everything.

Looking for a team of digital marketing experts to help you create a great campaign of your own? Let’s get in touch!

Personifying Your Brand

The anticipated collaboration, Adidas x Ivy Park, finally dropped, and trust me Beyonce did her thing. Brand collaborations with music artists are far from uncommon. It works and here’s why!

In the music industry, the product is the music itself, whether it be an album or a single. But the brand is the artist. Fans don’t even have to love the music but because of their strong brand loyalty, they’ll support their favorite artist. 

This brand loyalty is the same reason artist are able to take on other brand partnerships. Companies like Adidas, Beats, and Canon don’t partner with an artist because of their talent but because they know their fan base is so loyal that they will support the partnership and buy their products. 

Now you may be thinking, I don’t own a sports team or record label… how do I do this for my brand? Create a mascot. Take a look at how other industries have done this for years. I bet you know these brands so well I don’t even have to tell you where they are from. And guess what? That’s what makes them genius. Without a catchy jingle or clever tagline, you’re already thinking about their product. 

 

Coyote & the Spurs

Okay maybe, I’m biased with this example as a San Antonio native (#GoSpursGo). But seriously if you ever saw the Coyote outside the Spurs Arena you’d recognize those green eyes and mischievous personality as Coyote!

 

Kernel Sanders & KFC

KFC has even transformed this cartoon graphic to a real-life actor for commercials.  

 

Gecko & GEICO

Who doesn’t want to save 5% or more on anything? This friendly lizard makes insurance simple and approachable.

Tony the Tiger and Kellogg’s Frosted Flakes

Who doesn’t love this G-R-REAT! Example? While they weren’t my favorite cereal growing up, I could appreciate Tony as a likable motivation tiger. 

These examples are just the tip of the iceberg. Mascots help you personify your brand, allowing your audience to connect with your business on a personal level.

Interested in bringing your brand to life? Let’s collab!

Let’s GROW Together in 2020 – digital marketing trends you should be using to grow your biz this year

Digital marketing trends you should be using to grow your biz this year.

The New Year is finally upon us, and as 2020 sets in, everyone is scrambling to put together their 2020 goals.

Usually, organizations take the time to set their growth goals for the new year, but few companies actually plan out the steps that need to be taken to achieve these goals. Whether it’s increasing revenue, expanding brand awareness, growing your team, or something else, we know your business is focused on making 2020 the best year yet.

As a way to ring in the New Year, Tribu has created a video series dedicated to helping you boost your digital marketing game to meet your 2020 goals.

Check out our first-ever video series, Grow 2020. Each video will be a quick, 3-minute video about a digital marketing trend your company should be exploring in 2020.

Check out this Video

Keep your eyes on our blog to see the next video – these tips will help take your business to the next level. If you’re interested in learning more information about how digital marketing can help you grow your business this year, let’s get connected.

Looking to grow in 2020? Let’s talk!

Swipe Up! 5 Examples of Instagram Stories Ads with Strong Call-To-Actions

Instagram stories are a brilliant tool for capturing consumers’ attention and encouraging them to take action with a simple swipe. Unlike regular ads on Facebook and Instagram feeds, Stories ads are full-screen, meaning there is not a single other distraction for a split few seconds. 

Instagram users do have the option to skip your ad, so the window of opportunity to really capture their attention is brief – the first few seconds are crucial. Here are five examples of stories ads that clearly highlight their unique offers and call-to-action to persuade users to take action.

Gym Shark

Ad Strengths: Vibrantly colored background and an animated call-to-action that imitates the action of a swipe up. 

Alice + Olivia

Ad Strengths: Bright colors, bold font, and an exclusive offer. 

The North Face 

Ad Strengths: Compelling and creative messaging – “Don’t swipe right, swipe up”. 3-step interactive process.

PetSmart

Ad Strengths: Persuasive copy that highlights the simplicity and easiness of the call-to-action. An arrow that shows the direction in which you should swipe.

Bandier

Ad Strengths: The human element, it looks like the model is looking right at you Also, the bright white call-to-action button against a darker background. 

Taylor Swift 

Ad strengths: ‘WIN’ in capital letters. Contests and giveaways capture attention easily.

Want to reduce your social media costs-per-action? Have a campaign landing page that you would like more traffic directed to? Consider Instagram Stories ads! Let’s partner up and talk about how we can help with your digital advertising needs. 

The Fight’s Not Over: Popeyes’ Genius Relaunch

Back in August, Popeyes put their name high-up on the fast-food map by launching a brand new chicken sandwich. The meal was a complete hit, resulting in sold-out locations all over the nation and an astonishing demand with customers lining up for hours in hopes of getting a bite of the delicious new item.

Despite the demand being high and the launch being all over social media, the biggest part of Popeye’s  Chicken Sandwich launch was the social-media war that resulted with their main competitor, Chick-fil-A. Social Media users were going off about Popeyes’ new sandwich compared to Chick-fil-A’s staple sandwich, and neither company was hesitant to clap-back.

August was filled with funny tweets and memes from customers and social media personas comparing both sandwiches, and while most were praising the crispiness of the new competitor, the fight quickly became about which company was superior in overall quality. 

The jokes continued, more tweets were shared, and the “social-media war” escalated. It was all fun and games, but the joke ended when Popeyes completely sold out of their new beloved chicken sandwich. The Louisiana based fast-food chain tried to combat this inventory issue by creating a quirky (and actually funny) social media campaign regarding their sandwich. 

For marketers, it is essential to touch on the most relevant points of conversation that garner attention for our target markets, and Popeyes did just that. With their ‘BYOB’ campaign, they invited all of their social media followers to continue to visit their locations by “bringing their own bun” and building their own chicken sandwich.

Targeted towards college-aged individuals who are familiar with the ‘BYOB’ terminology, the campaign sparked strong reactions on social media but still did not divert from the fact that their sandwich inventory had gone to zero. 

Fast forward two months later and Popeyes is back with an even more brilliant marketing strategy – they are relaunching their chicken sandwich (for good, this time) while still taking jabs at Chick-fil-A. The sandwich is launching on Sunday, November 3. Yes, Sunday, because as we all know, Chick-fil-A is closed on Sundays. 

With a genius video posted on their Twitter, Popeyes let the world know about the sandwich’s permanent comeback onto their menu all throughout the country. While being concise, funny, but straight to the point, Popeye’s relaunch campaign is remarkable and has sparked a craze all throughout social media platforms. Chicken fans are both shocked and delighted by their sarcastic branding, and at the same time, excited to finally get a bite of the famous crispy sandwich.

As we wait on Chick-fil-A’s response to the new campaign, one thing is clear: Popeyes’ marketing team has brilliantly taken advantage of the casual feud that arose a couple of months ago and had generated an outstanding campaign out of it.

Do you have a project in mind? Let us help you bring it to life!